European Beauty Products, Sourced for Global Buyers

Your international trade partner — from first brief to final delivery.

Sourcing · Negotiation · Assortment Development · Export Coordination · Delivery

Who we are

We partner with established retail buyers to introduce selected European beauty products into global markets — with a focus on selection, commercial fit, and long-term market development.

Our Categories

  • Fragrances

  • Skincare

  • Makeup

  • Hair care

  • Baby care

For Retailers

Europe's Finest Beauty, Curated for You

Finding the right European beauty brands is complex and time-consuming. City Sarai simplifies that entirely. One contact. A carefully selected portfolio of fragrances and cosmetics with real story and commercial strength. Everything handled.

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For European Brands

A focused way into international retail.

We work with selected European beauty companies whose products have the quality, identity, and readiness for established retail channels.

When there is a clear fit, we bring the brand into the right retail conversations — with context, positioning, and a considered view of where it can belong.

Talk to us about your brand

Retail Channels We Work With

  • Department Stores

  • Perfumeries

  • Retailers

  • Pharmacies

  • Drugstores

  • Concept Stores

  • E-commerce

  • Marketplaces